Tuesday, December 11, 2012

What an exiciting Soccer/Football 2012- USA and Worldwide... SIGH!

2012 is almost coming to a close. The best thing I witnessed and observed this year was the greater passion the sport of Soccer/Football has gained and enjoyed amongst its fans and almost everybody involved in the Sport. Women, men and youth, alike. Social media played a big role and made the Sport more visible, never mind discussed , more than ever before. Enthusiasts on facebook, twitter, instagram, Meet Up, independent blogs, Soccer/Football leagues' blogs, to mention but a few, kept the conversation lively and upbeat... Major League Soccer (MLS) clubs talking big name signings of Designated Players (DP's), emergence of independent College Conference TV Stations, US Soccer taking a substantial stake in the new women's professional league's operation in partnership with Canada's and Mexico's National Soccer/Football Federations, more significant investors coming on board with leagues, etc. just took it to another level! Lower leagues like the NASL,  USL  ( which also include Indoor Soccer, WPSL, "WPSL Elite" and PDLs) did not fall short of growth in terms of attention. The final four teams in the NASL men’s tournament drew so much excitement up until the final! College games are gaining media momentum and contention for the NCAA championship has never been fiercer. ( Two players from the same college program- Louisville-  wound up as the top two finalists for MLS 'Rookie Of The Year' 2012 title, and this could have partly triggered a great deal of ambition amongst the next years' nominees- in- the- making,  probably coupled with more college game television coverage.) TV networks like NBC Sports and BeIN Sport coming on board with Soccer; the continuous epic spotlight presence of the US Women's National Soccer team (US WNT) and its evolving brand refinement (through its Olympic excellence and its post Olympic US Tour); not forgetting the individual athletes (men and women) whose brands have achieved dynamic growth- all these being  just some of the factors that have not left the Soccer scene in the USA the same by end of 2012. However social media networks and the evolution of the cyberspace ( together with their tactical usage by 'mainstream'  media, Sports companies, leagues, team managers & coaches, athletes, fans, and investors, etc ) score very highly in the outstanding progress of the Sport of Soccer/ Football. Progress not just in the USA, but on the entire global scene, over the year 2012. Whoa!!!


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